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Old 16th Feb 2005, 13:10   #1
Wavid
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Default World Book Day - March 3 2005

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Pass it on by postcard campaign to boost book reading

John Ezard
Wednesday February 16, 2005
The Guardian


If word of mouth kicked The Da Vinci Code into nine weeks at number one, why not try using the same trick for works such as Franz Kafka's unquestionable classic The Trial - currently in 446,000th place on Amazon.co.uk?

This logic is being pressed close to its wildest conclusion by the organisers of World Book Day. Yesterday they announced that they were distributing 8m postcards which would enable one in seven people in the British population to recommend a book to a friend, or enemy.

The card, due to come tumbling out of virtually every publication in Britain until World Book Day on March 3, are designed by artists ranging from the Guardian's Graham Rawle to Peter Blake and Simon Patterson.

The organisers, whose mission is to raise the profile of reading and book buying and borrowing, call this harnessing the power of recommendation, and are focusing it on a single day. "Over 90% of leisure purchases, films, music, books, are influenced by word of mouth, and this seems to be truest of all for books," they said.

"Many of the big successes in the book world have been those whose reputation has spread like wildfire from person to person. Recent examples range from Dan Brown's Da Vinci Code to Lynne Truss's Eats, Shoots and Leaves."

Controversy briefly hit this literary evangelism yesterday when celebrities were asked what they would recommend to Tony Blair. The novelist Will Self named Straw Dogs by John Gray - a book designed as "a strong corrective to his messianic belief that he, personally, is in a position to effect global change."
The link to the World Book Day site, and the page on postcards in particular, is here.
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Old 16th Feb 2005, 19:20   #2
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We are doing this at work ... postcards and all

Hazel
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Old 16th Feb 2005, 20:49   #3
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wow thank you for this. annoys the hell out of me that i don't find out this stuff til the last minute but rest assured it will give me plenty to pester work about for a while. good work wav
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Old 16th Feb 2005, 21:12   #4
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Perhaps for World Book Day, we ought to split up all the names of Palimp contributors who want to "play," then have some kind of random drawing so everyone gets the name of one other Palimper. Then they tell that 'limper which book they have to read--hopefully after consulting that person's Palimplist, with special consideration for exposing that person to something he or she might not read normally.

What does everyone think? I'll sign up.
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Old 16th Feb 2005, 21:27   #5
rick green
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Sounds good to me
Jerkass. I hope I pick Wavid. :wink:
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Old 16th Feb 2005, 21:55   #6
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I'm in.
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Old 16th Feb 2005, 23:43   #7
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Me too.
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Old 16th Feb 2005, 23:55   #8
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yeah, go for it!
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Old 17th Feb 2005, 8:57   #9
ono no komachi
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Yes please!
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Old 17th Feb 2005, 8:58   #10
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Quote:
Originally Posted by rick green
Sounds good to me
Jerkass. I hope I pick Wavid. :wink:
I sincerely hope this isn't because of, oh god, Don Quixote....
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